This HGTV psychology of color chart describes the way specific colors affect human emotions and feelings. Objects in the natural world send messages to our brain via color; whether it’s a colorful flower, a beautiful sunset, a gold coin, or a red fire engine, color evokes a psychological response.
Here are some general associations between paint colors and emotions:
Red is dramatic and energizing. It inspires passion, excitement, and even aggression. It can be used to create a dramatic and high-energy space.
Orange is a warm and inviting hue associated with creativity and can be used in spaces where inspiration is needed.
Yellow is a bright and uplifting tone that evokes happiness and optimism. It can also be used to promote focus and concentration.
Green is a calming and refreshing color that creates balance and harmony. Often associated with nature, it’s used to create a relaxing and peaceful space.
Blue is a cool and calming shade that conveys tranquility and serenity. Associated with water and sky; it’s used to create a calm, peaceful decorating scheme.
Purple is a luxurious hue that creates a sense of sophistication and opulence.
Gray, a favorite neutral, is considered elegant and versatile. Pair it with bold accent colors to create a sense of drama.
