Advertisers and marketers recognize the positive impact of color on all our lives. Specific colors affect human emotions and feelings in unique ways. Objects in the natural world send messages to our brain via color; whether it’s a colorful flower, a beautiful sunset, a gold coin, or a red fire engine, each one evokes a psychological response.
Here are some associations between colors and emotions:
Red is dramatic and energizing. It inspires passion, excitement, and even aggression. It can be used to create a dramatic and high-energy space.
Orange is a warm and inviting hue associated with creativity and can be used in spaces where inspiration is needed.
Yellow is a bright and uplifting tone that evokes happiness and optimism. It can also be used to promote focus and concentration.
Green is a calming and refreshing color that creates balance and harmony. Often associated with nature, it’s used to create a relaxing and peaceful space.
Blue is a cool and calming shade that conveys tranquility and serenity. Associated with water and sky; it’s used to create a calm, peaceful decorating scheme.
Purple is a luxurious hue that creates a sense of sophistication and opulence.
Gray, a favorite neutral, is considered elegant and versatile. Pair it with bold accent colors to create a sense of drama.
Color and Mood
Color can determine the energy level or behavior you want to create in a space; happy, energetic, creative, focused or calming. While bright and warm tones direct attention outward, soft and cool colors have the reverse effect. Use this chart to help select the right color for your next interior design refresh.
Feng Shui Color Meanings
Every room has its own purpose and serves a different need. Use this House Beautiful Feng Shui chart to guide you to the perfect color in any room. Always connect with your own mind, body, spirit, needs and goals when selecting color.
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